Financial Planning | Retirement | Wealth Management

Our Services
Financial Planning
Financial Planning
Our financial planning tools and technology will serve as a visual guide to help monitor the likelihood of your financial success.
Financial Planning

There is no sense in working to accumulate assets if you are not going to have a plan for them. Our financial planning tools and technology will serve as a visual guide to help monitor the likelihood of your financial success. In creating a blueprint for your future, it’s important to have a realistic set of expectations, along with a mix of discipline and flexibility. Our team will add years of experience and professionalism to your financial and retirement plan by providing you the following:

Retirement Planning
Retirement Planning
Our process will assist you in developing a plan of action that can lead to a successful retirement.
Retirement Planning

Our process will assist you in developing a plan of action that can lead to a successful retirement. We implement customized strategies and test your financial and/or retirement planning capabilities through the use of a Monte-Carlo simulation. Our clients depend on us to manage and provide advice on the following types of retirement accounts:

Wealth Management
Wealth Management
Our team will design and implement a more personalized investment strategy.
Wealth Management

Our team will design and implement a personalized investment strategy that is based specifically on your long-term plan and risk tolerance. The approach to wealth management implemented at Palm Capital Management can be classified as fundamental, cost-efficient, tactical, and long-term.  Investment vehicles that we utilize include:

Estate & Legacy Planning
Estate & Legacy Planning
We want our clients to be in control of the legacy they leave behind, and avoid probate whenever possible.
Estate & Legacy Planning

As fiduciaries, we feel responsible to emphasize the importance of a well thought out estate plan, and consider it an essential part of financial and retirement planning. We want our clients to be in control of the legacy they leave behind, and avoid probate whenever possible. In addition, we guide our high net worth clients through efficient estate tax planning and asset protection while working with attorneys and CPAs to achieve the desired goals.  Types of estate planning related accounts we manage include:

Risk Management
Risk Management
Our team has the resources to help you fill that void to manage your risk and protect your family.
Risk Management

If there is an income gap in your current financial plan, our team has the resources to help you fill that void to manage your risk and protect your family. All policies are different, and our team has the capability to provide a variety of options so you can choose the policy that best fits your needs. Types of insurance policies we can assist with include:

*Alano Massi was quoted in the above-referenced publications. Being included in these publications does not guarantee future investment success and should not be construed as a current or past endorsement or testimonial for Alano Massi by this publication. These publications do not suggest that any of his clients or prospective client will experience a higher level of investment performance.
About Us

The palm tree bestows a sense of peace, strength, and flexibility to all of its surrounding landscapes.  The mission at Palm Capital Management is simple: to provide our Clients financial peace-of-mind by creating a tailored plan with a solid foundation that can help withstand the unexpected.  In doing so, we service our clients by providing objective advice without any hidden agendas.

Palm Capital Management is a financial planning, retirement planning, and wealth management firm based in Calabasas, California that specializes in the advisory of investment accounts for individuals, families, and small businesses.  Our firm services Clients across America, primarily those who reside in the Los Angeles area.  We are independent fiduciary financial advisors, therefore legally obligated to act in the best interests of our Clients at all times.  Fees are based on a percentage of total portfolio value, and no commissions are taken from trades placed in our Clients’ accounts.  Our primary goal is for our Clients to achieve financial success using our strategic long-term guidance.  We keep our firm’s investable assets under management alongside our Clients’ assets, ensuring complete alignment of interest throughout the relationship.  Whether you are preparing for, approaching, or in retirement, your financial planner at Palm Capital Management will engineer a customized strategy that takes your unique goals and needs into account.

Meet The Team
Alano Massi, MBA, CFP®
Managing Director
Alano Massi, MBA, CFP®, Managing Director

Alano became a financial planner to combine his love of economics with a commitment to help individuals and families grow and preserve their wealth. As Managing Director at Palm Capital Management based in Calabasas, California, Alano assists many individuals and families living across the United States with their financial planning, retirement, and wealth management needs. Alano is a CERTIFIED FINANCIAL PLANNER™ practitioner, holds a Bachelor of Arts in Communication Studies from the University of San Diego, a Master of Business Administration in Finance from Pepperdine University, a Series 65 securities license, a certification for life, accident and health insurance, and is a member of the Financial Planning Association®. Alano has contributed to the following prominent financial publications: Fox Business News, Forbes, Investopedia, Yahoo Finance, TD Ameritrade’s TickerTape, LendingTree, and Bankrate.  Prior to Palm Capital Management, Alano served as Associate Vice-President at Steel Peak Wealth Management. He spent six years as an analyst at an ultra-high-net-worth private family office, boutique investment bank Lionfish Advisors, and Wells Fargo Capital Finance.  Using his analytical background and investment experience, Alano implements financial strategies customized for the unique needs of each client to build, preserve and transfer wealth. Individuals that Alano services primarily include business owners, retirees, engineers, physicians, real estate professionals, divorcees, and young professionals. Alano also provides strategic advice in alternative investments including real estate, hedge funds, private equity, structured products, and derivatives for qualified Clients. When a Client requires a reliable team, Alano coordinates his financial responsibilities with other professionals to help achieve the required objectives, including CPAs, third-party administrators, and estate-planning attorneys.  Alano strongly believes in investing alongside his Clients, and his success is determined by the performance of his Clients’ portfolios. Alano charges a competitive flat annual fee for his services and does not receive any commissions for security trade executions. In his spare time, Alano enjoys spending time with his family, golf, racquetball, traveling, snowboarding, playing the drums, watching movies, and reading.

Codi Babcock
Office Manager
Codi Babcock, Office Manager

Growing up in a family business gave Codi a strong work ethic from a young age.  Codi’s father always included her in meetings with his financial advisor and instilled a passion for saving and financial planning at a young age.  Codi went on to pursue business at Cal State University Bakersfield graduating with her B.S. in Business Management. After graduation, she secured a position as an assistant at a firm in her hometown of Lancaster, CA. Climbing the ropes, Codi worked her way into the title of Client Services Associate and Office Manager. She is on board with Palm Capital Management to take care of all Client needs, as well as keeping the daily office operations running smoothly.  In her spare time Codi enjoys riding her horses, line dancing, swing dancing, yoga, archery and spending time with family and friends.

Dynamic Wealth Advisors

Through an Alliance with Dynamic Wealth Advisors (“DWA”), Palm Capital Management receives unparalleled service and support. In addition to providing financial advice to Clients, DWA provides access to industry-leading investment resources, economic research, and technology platforms. DWA strives to attain the highest standards and focuses intently on proper ethics.

Jim Cannon
Founder & Chief Executive Officer
Jim Cannon, Founder & Chief Executive Officer

Jim’s entire career has involved working with and for independent financial advisors to improve their businesses. He has a broad and deep understanding of the issues, challenges and opportunities that exist in the competitive, yet exhilarating world of advisor independence. Jim’s strong suit is foreseeing the evolution for independent advisors and assembling those business components necessary for individual advisors to achieve highly productive and efficient businesses while having full control of their destiny.

Jim is a highly skilled and impactful executive with over 25 years of experience in managing and leading sales, service and operations of successful and growing advisory businesses. He has an extensive background in strategic planning, business development, relationship management, business combination/operational integration, and developing highly effective management teams and businesses. Jim served as President and Chief Executive Officer of AIG Financial Advisors, Inc. (now known as Sagepoint Financial, Inc.), which under his leadership grew to the 6th largest independent RIA and broker dealer in the U.S. with over 3,000 financial advisors generating in excess of $400 million of revenues. His team led the design and development of several innovative programs to build advisor support services, including education, technology and an industry leading employee-advisor model created to provide opportunities for financial advisors from wire houses and regional firms to enjoy true independence. He led and was also responsible for the design of the new advisory services business model which grew to service financial advisors overseeing in excess of $30 billion of U.S. based client assets.

During his 25 plus year financial services career, Jim also served as president and CEO of SunAmerica Securities, Sentra Securities Corporation, Spelman & Co, Inc. and American General Securities. He is a graduate of Arizona State University and passed the examinations for the Series 7, 24, 63, 65 and 66 licenses. He is a former member the FINRA District Three Committee, is a member of the Financial Services Institute and actively participates in the Vistage CEO Organization. Jim enjoys snow skiing, hiking, reading, baseball and spending time with family.

Craig Morningstar
Chief Operating Officer
Craig Morningstar, Chief Operating Officer

Craig is Dynamic’s Chief Operating Officer, responsible for the development and execution of the firm’s advisory platform, service and investment management. He has industry experience at custodians, turn-key asset management providers and RIAs. Craig also has extensive experiences as a business owner, practice manager, wealth advisor, and business consultant.

Craig began his financial industry career in 1987 as 401k educator. Securities and insurance licensed since 1991, he brings a broad range of experience to Dynamic Wealth Advisors, including previous roles as a financial planner, institutional trader and trading manager, branch manager, RIA owner and operator, compliance and audit officer, and chief operating officer and president.

In addition to his financial industry experience, Craig is an accomplished public speaker, published author, guest columnist and community volunteer. His volunteer efforts have focused on business leadership associations, advising non-profit boards and coaching high school hockey.

Cherie Jolly
Chief Compliance Officer
Cherie Jolly, Chief Compliance Officer

Cherie Jolly is Chief Compliance Officer for Dynamic Wealth Advisors, an investment adviser servicing independent financial advisory practices and their clients through the U.S.

Cherie started her career in the securities industry in 1989 as a wire room operator for an investment company in Palo Alto, CA. She gained experience around securities transactions, fund wires, new accounts, client service and other related operational functions for broker-dealers. Over the next several years, Cherie held various positions, ranging from office manager and director of financial planning to new business director and head of operations and compliance. She has focused on compliance for the past 16 years.

Cherie has extensive expertise and passion about effective compliance programs. She’s served in senior and chief compliance officer roles for several broker-dealers and registered investment advisers. Cherie also had the opportunity to work within the investment divisions of large U.S. banks, where she served as chief compliance officer and in other senior compliance positions for their registered investment advisers and broker-dealers. She developed an expertise in creating, implementing and executing compliance programs, risk assessments, testing, and monitoring programs for broker-dealers, registered investment advisers and trust departments.

Cherie’s experience and working knowledge of broker-dealer and registered investment adviser operations provides her a strong understanding of the advisory business and how to effectively incorporate controls and systems to promote compliance and mitigate risk. Her operational experience also enables her to thoroughly evaluate potential risks and gaps, and propose solutions that are both compliant with regulatory requirements and satisfy the needs of the business.

Cherie has been a FINRA arbitrator since 2003 and is a frequent speaker at industry compliance meetings. She holds the Investment Advisor Certified Compliance Professional (IACCP) designation and passed the Series 7, 24 and 66 exams.

Fran Gillis
Managing Director, Retirement Plans
Fran Gillis, Managing Director, Retirement Plans

With over 25 years of experience serving corporate retirement plan sponsors as well as individual investors, Fran coaches, and trains other financial advisors throughout the U.S. regarding retirement plan management issues and strategies. Fran offers an independent and objective assessment to advisors and their plan sponsor clients to facilitate the implementation and on-going enhancement of solutions to best serve their plan goals and objectives. He provides corporate retirement plan sponsors with comprehensive, simplified and cost competitive solutions which are designed to help save plan clients and their participants money and improve retirement outcomes. Fran also manages the development of practice programs for the firm’s retirement business and works with a select group of his own individual and retirement plan clients.

Fran is a Qualified Plan Financial Consultant with American Society of Pension Professionals. This ongoing training provides him technical knowledge and skills to solve Plan Sponsors and Fiduciaries ERISA and DOL compliance issues. In addition to degrees in Finance and Economics from Regis University, Fran is an Accredited Investment Fiduciary™, Qualified Plan Financial Consultant and Professional Plan Consultant™. Fran is also accredited through Financial Service Standards, LLC, which formalized one of the most comprehensive 401k plan management programs available, dubbed the 401k Service Solution™ for Plan Sponsors, and is a Professional Plan Consultant™ accredited through Robert Morris University, giving sponsors access to the 401k Service Solution™ tools based on Fiduciary best practices.

Justin Patrick
Chief Technology Officer
Justin Patrick, Chief Technology Officer
Steven Kulesza, CFP®
Chief Business Development Officer
Steven Kulesza, CFP®, Chief Business Development Officer
Mamie Winkelman-Pearson
Compliance Officer
Mamie Winkelman-Pearson, Compliance Officer

Mamie joined Dynamic with risk management and operations experience from an RIA from in Florida. She works with wealth managers on advertising and marketing, and supports testing of our Compliance Program.

Konstantin Kostya Etus, CFA®
Head of Strategy, Portfolio Services Team
Konstantin Kostya Etus, CFA®, Head of Strategy, Portfolio Services Team
Lucas Felbel
Manager, Portfolio Services and Market Economist
Lucas Felbel, Manager, Portfolio Services and Market Economist
Cameron Juhnke
Portfolio Trader and Services
Cameron Juhnke, Portfolio Trader and Services
John Davis
Portfolio Trader and Services
John Davis, Portfolio Trader and Services
Anh Nguyen
Trade Support and Portfolio Services Associate
Anh Nguyen, Trade Support and Portfolio Services Associate
Eric Draughan
Advisor Support Director
Eric Draughan, Advisor Support Director

Eric’s background includes leading service & operations teams at Charles Schwab for over 5 years and serving as a senior business banker with Bank One.

Jennifer DeGroat
Advisor Support Manager
Jennifer DeGroat, Advisor Support Manager

Jennifer DeGroat has seven years in the Financial Services Industry with a broad range of experience in administrations and operations; she excels in communications, accuracy and building relationships, providing you with top rate support for your Advisory business!

Shariss Tritschler
Advisor Support Team Lead
Shariss Tritschler, Advisor Support Team Lead
Heather Jackson
Advisor Support Senior Associate
Heather Jackson, Advisor Support Senior Associate

Heather brings direct wealth management service experience to her role at Dynamic. Working in a Scottsdale based wealth management practice, she was responsible for client account management, including implementations, service meeting administration, organizing marketing events and handling other direct client relationship requests.

Erin Oldham
Advisor Support Associate
Erin Oldham, Advisor Support Associate
Heather Perry
Advisor Support Associate
Heather Perry, Advisor Support Associate
Jason Cole
Advisor Support Associate
Jason Cole, Advisor Support Associate
Larry Horning
Advisor Support Associate
Larry Horning, Advisor Support Associate
Mathew Weiss
Advisor Support Trading Associate
Mathew Weiss, Advisor Support Trading Associate

Mat brings over 8 years of industry experience, including custody, AML and margin responsibilities with Charles Schwab and operations manager and managed account roles with two brokerage firms.

Michael Bryant
HR Business Partner
Michael Bryant, HR Business Partner
Tanya Escobedo
Onboarding Team Director
Tanya Escobedo, Onboarding Team Director

With a financial service career starting in 1986, Tanya’s scope of experience, including client service, management, and as a financial advisor, provides a unique skill set and perspective when ushering new affiliates into the Dynamic family.

Melanie Ahlers
Onboarding Team Consultant
Melanie Ahlers, Onboarding Team Consultant

Melanie brings over a decade of experience from the financial and insurance industry to Dynamic’s Advisor Support and Advisor On-boarding. Her skill in process enhancement, troubleshooting, and multi-tasking contributes significantly to a superior Advisor experience.

Amy Eagan
Billing & Reporting Specialist
Amy Eagan, Billing & Reporting Specialist

Amy manages billing and handles client reporting. With 10 years of industry experience, she previously served as Director of Operations and Client Service Manager for three RIA firms.

Whitney Johnson
Business Development Associate
Whitney Johnson, Business Development Associate
Palm Capital Management Resources
Investment Philosophy Strength and Flexibility
Customized Financial Plans Client Sample
Estate Planning Strategies
Five Ways To Stay Confident In Retirement
Five Retirement Mistakes Small Business Owners Make
Five Financial Mistakes Physicians Make
Complimentary, No-Obligation Retirement Report
Retirement Age Calculator
Retirement Age Calculator

Retirement Savings Calculator
Retirement Savings Calculator